Understanding factors influencing employees’ consumptive and contributive use of enterprise social networks

Chin, Pei Yee and Nina Evans and Liu, Charles Zhechao and Choo, Kim-Kwang Raymond (2019) Understanding factors influencing employees’ consumptive and contributive use of enterprise social networks. Information Systems Frontiers, 22. pp. 1357-1376. ISSN 1572-9419

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URL: https://link.springer.com/article/10.1007/s10796-0...

Abstract

There has been an exponential growth use of enterprise social networks for improved communication, connection, collaboration and enhanced knowledge sharing within organizations. However, the intended benefits of this social network deployment have not been fully realized due to the relative low usage among employees. This study provides an insight into the underlying factors deemed likely to influence employees’ enterprise social networks consumptive and contributive use by modifying and extending the Unified Theory of Acceptance and Use of Technology (UTAUT). An online survey was conducted and data were collected from 158 employees whose organizations are currently deploying a workplace social platform. The data were validated and analyzed using partial least square (PLS-SEM) method and Ordered Logistic Regression (OLR). Significant differences were found regarding the factors that influence consumptive and contributive use. The most influential factors for consumptive use are performance expectancy and content value, followed by facilitating conditions and effort expectancy. On the other hand, the contributive use is strongly influenced by social influence, content value and relationship expectancy. Moreover, a more balanced use pattern as measured by a smaller gap in consumptive and contributive use is shown to be positively associated with increased overall enterprise social network use. This study provides implications for managers to develop appropriate interventions to address idiosyncratic enterprise social network use patterns, minimize resistance and maximize effective utilization of the social platform among employees. This paper fulfills the need to identify important factors to be actively managed and manipulated to fully realize the benefits from the investment of enterprise social network.

Item Type:	Article
Keyword:	Enterprise social networks . Consumptive use . Contributive use . Influencing factors
Subjects:	H Social Sciences > HC Economic history and conditions > HC10-1085 Economic history and conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK1-9971 Electrical engineering. Electronics. Nuclear engineering > TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television
Department:	FACULTY > Faculty of Computing and Informatics
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	02 Aug 2022 10:34
Last Modified:	02 Aug 2022 10:34
URI:	https://eprints.ums.edu.my/id/eprint/33610

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