Operational Research Framework of Open Innovation Business Model Strategic Plan for Malaysian Small Medium Business Enterprise in Software Industry

Soffri Yussof and Mohd Naz'ri Mahrin and Aini Suzana Ariffin (2022) Operational Research Framework of Open Innovation Business Model Strategic Plan for Malaysian Small Medium Business Enterprise in Software Industry. Open International Journal of Informatics (OIJI), 10 (1). pp. 13-20. ISSN 2289-2370

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URL: https://oiji.utm.my/index.php/oiji/article/view/17...

Abstract

Malaysian Small and Medium Enterprises (SMEs) are the critical factors of the nation's economic growth. Limited studies on their systematic strategy on aligning the business model innovation (BMI) into the inbound open innovation (IOI) spectrum were examined. Therefore, the focus of this study is to access necessitate IOI and BMI strategies that can contribute to a systematic strategy. As a result, the primary purpose of this study is to present the entire operational framework that will be utilised to formulate the Strategic Plan inclusive of the IOI and BMI strategies. The operational research framework consists of four phases, Phase 1: Systematic Literature Review, Phase 2: Semi-structured interview, Phase 3: Formulation of Open Innovation Business Model Strategic Plan (OIBM-SP), and Phase 4: Evaluation OIBM-SP. The result of this study is the formulation of OIBM-SP for Malaysian SMEs in the software industry.

Item Type:	Article
Keyword:	Open innovation , Inbound open innovation , Business model innovation , Strategic plan , Balanced scorecard
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD2321-4730.9 Industry > HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	05 Oct 2022 09:32
Last Modified:	05 Oct 2022 09:32
URI:	https://eprints.ums.edu.my/id/eprint/34361

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