Phang Ing @ Grace and Zaiton Osman and Izyanti Awang Razli and Lim Tze-Yin and Iwao Kato (2022) Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia. Journal of Marketing Advances and Practices (JMAP), 4. pp. 39-56.
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Abstract
pandemic has hit the world with surprise, and the impacts on socio-economic aspects are believed to linger longer even after it's ended. Building upon stress theory and social learning theory, this study aims to synthesize the changes in consumer patterns and behaviors as well as the challenges and opportunities grocery retailers are experiencing during the pandemic emergency in Malaysia at the end of the year 2020. Interviews were conducted in order to obtain the insights shared by the grocery retailers, and content analysis and qualitative aided software such as Quirkos were utilized. The findings suggested a few opportunities related to consumer patterns and behavior changes throughout the Pandemic. Besides, the challenges of merchandise and store management were addressed in the current study.
| Item Type: | Article |
|---|---|
| Keyword: | COVID-19, Panic buying, Grocery retail, Social learning, Bulk buying, Malaysia |
| Subjects: | T Technology > TX Home economics > TX1-1110 Home economics > TX301-339 The house Including arrangement, care, servants |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 28 Feb 2024 10:40 |
| Last Modified: | 28 Feb 2024 10:40 |
| URI: | https://eprints.ums.edu.my/id/eprint/38379 |
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