Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor

Adilah Md Ramli and Harifah Mohd Noor and Mazni Saad and Joko Sulistyo (2024) Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor.

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Abstract

This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and 2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas.

Item Type:	Proceedings
Keyword:	Local entrepreneur; traditional food; comparison, criteria
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD62.2-62.8 Management of special enterprises
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	04 Jul 2024 14:09
Last Modified:	04 Jul 2024 14:09
URI:	https://eprints.ums.edu.my/id/eprint/39025

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