Strategic alignment of business strategy with information technology strategy to achieve sustainable competitive advantage in mobile communication sector in Iraq

Fadhil Abbas Kareem (2016) Strategic alignment of business strategy with information technology strategy to achieve sustainable competitive advantage in mobile communication sector in Iraq. Doctoral thesis, Universiti Malaysia Sabah.

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Abstract

The strategy has always been a great concern to top management, Strategy is an important consideration in management decisions. Companies strive hard to find the right strategy to obtain a successful business, especially in this competitive market of business. It is important for organizations to understand if and how much the IT strategy supports business strategy, and vice versa. Strategic alignment has continued to be an issue for many organizations worldwide. The aim of this study is basically to address and understand the concept and theory of business-IT strategic alignment. it tries to provide further understanding into the concept of strategic alignment between business strategy and IT strategy, and how important strategic alignment is in business. And it attempts to give understanding of previous studies in business-IT strategic alignment by different scholars as they presented different definitions and meanings to the concept of strategic alignment based on different views. The concept of the alignment between business strategy and IT strategy. which is the issue that presented an obstacle to achieve strategic competitive advantage, and to find out how can organizations gain and maintain competitive advantage by the alignment between business strategy and IT strategy. This Study, is between business strategy and IT strategy, and presents a general strategic alignment model. It practically focuses on how to manage the business-IT strategic alignment in business organizations to achieve success through sustainable competitive advantage. Quantitative data were collected in the telecommunications sector in Iraq. More specifically, this study has tested the research model by conducting 200 survey questionnaires with of Mobile communication sector in Iraq. The results obtained from the structural equation modeling (SEM) technique, the researcher used the indirect structural models or the fully mediated models, This indicated that the Strategic Alignment has a strong significant effect on Sustainable Competitive Advantage. In summary, these results further suggest that SA was a major determinant of development of Sustainable Competitive Advantage. Moreover, the results of the main survey questionnaire through the SEM show strong evidence for the mediating effect of strategic alignment on the outcome relationships (business and IT strategies) and sustainable competitive advantage. This study has provided a detailed roadmap that researchers and practitioners can use in order to understand the resources required. Future research. This study Provides foundation for further research in the same sector studied by this thesis in addition to a different field of marketing aspects in Iraq by using SEM techniques.

Item Type:	Thesis (Doctoral)
Keyword:	Strategy, Business strategy, Information technology strategy
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	05 Aug 2024 10:24
Last Modified:	05 Aug 2024 10:24
URI:	https://eprints.ums.edu.my/id/eprint/39419

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