Enhancing young graduates ‘intention towards halal entrepreneurship development in Brunei Darussalam: a case of Universiti Islam Sultan Sharif Ali

Khairul Hidayatullah Basir and Raihana Mohd Raff and Hafini Mahmud and Najihah Hanisah Marmaya (2022) Enhancing young graduates ‘intention towards halal entrepreneurship development in Brunei Darussalam: a case of Universiti Islam Sultan Sharif Ali.

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Abstract

Entrepreneurship involves creating ideas, generating innovative products or services, and problem-solving skills. However, entrepreneurial intention among the younger generation varies based on their behaviour from the aspect of psychological, environmental, cognitive, and demographic ones. Ultimately, understanding intention helps to grasp positive and encouraging factors towards starting a business. The purpose of this paper is to study the hala l preneur intention among UNISSA undergraduates who had undergone entrepreneurship courses in the university. In total, 85 respondents participated in a structural questionnaire to collect data and gather information on their social attitude towards the effectiveness of entrepreneurship education on their intention to start a business and become a halal preneur. The questionnaire results are analysed quantitatively to find out factors that motivate to become halal preneurs. On the implication aspect, it is hoped this research able to enhance and suggest foregrounding strategies to develop graduates’ intention towards becoming halal preneurs.

Item Type:	Proceedings
Keyword:	Brunei, Entrepreneurship courses, Halalpreneur, Intention, University
Subjects:	D World History and History Of Europe, Asia, Africa, Australia, New Zealand, Etc. > DS Asia > DS1-937 History of Asia > DS520-560.72 Southeast Asia > DS650-650.99 Brunei H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	Nurul Fazira
Date Deposited:	09 Sep 2024 12:08
Last Modified:	09 Sep 2024 12:08
URI:	https://eprints.ums.edu.my/id/eprint/40923

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