Self-employment strategies: Transforming job loss into entrepreneurial success in the post-pandemic gig economy

Syahrul Nizam Salam and Jasman Bandar and Suddin Lada and Abdul Said Ambotang and Ghazali Sulaiman and Mazni Muhammad (2024) Self-employment strategies: Transforming job loss into entrepreneurial success in the post-pandemic gig economy. International Journal of Academic Research in Business and Social Sciences, 14. pp. 1-12. ISSN 2222-6990

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Abstract

The study investigates the broad impact of the pandemic on health, social dynamics, and the economy, particularly resulting in widespread job losses. It aims to understand how individuals, facing unemployment due to layoffs, downsizing, or health-related resignations, strive for economic independence post-pandemic. Utilizing a descriptive design with a qualitative approach, the research employs Maslow's theoretical framework to explain the journey towards independence. Findings reveal pervasive negative effects on the economy and individuals' lives. Notably, the pandemic instigates motivation, leading individuals to explore diverse job opportunities, and enhancing economic stability for survival. The study proposes a practical solution, advocating for self-employment in the form of "Gig Economy" entrepreneurship. This contributes scientifically and offers a guide for both researchers and the local community navigating post-pandemic challenges.

Item Type:	Article
Keyword:	Self-Employment Strategy, "Gig Economy" Entrepreneur, Post-Pandemic
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management H Social Sciences > HD Industries. Land use. Labor > HD28-9999 Industries. Land use. Labor > HD28-70 Management. Industrial management > HD62.2-62.8 Management of special enterprises
Department:	CENTRE > Centre for the Promotion of Knowledge and Language Learning
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	16 Oct 2024 14:14
Last Modified:	16 Oct 2024 14:14
URI:	https://eprints.ums.edu.my/id/eprint/41434

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