A proposed framework of e-customer satisfaction in China: E-service quality, trust, repurchase intention

Wang Zi Meng and Toh Pei Sung and Brahim Chekima (2024) A proposed framework of e-customer satisfaction in China: E-service quality, trust, repurchase intention. Malaysian Journal of Social Sciences and Humanities (MJSSH), 9 (8). pp. 1-10. ISSN 2504-8562

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Abstract

China's decision-making and deployment on accelerating the development of the digital economy in 2023 will promote e-commerce to play an important role in restoring and expanding consumption and promoting the integration of digital and real, and high-quality development will achieve positive results. Online retail sales for the whole year were 15.42 trillion yuan, an increase of 11%. The rivalry in China's e-commerce sector has increased along with the growth of the sector and the notable rise in merchant numbers. This research theoretically explores the characteristics of e-commerce on customer satisfaction, given that it is impacted in this context. The evaluated literature identifies crucial elements and problems to establish a research framework for this article's upcoming empirical studies.

Item Type:	Article
Keyword:	E-commerce E- service quality Customer Satisfaction
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	25 Mar 2025 10:17
Last Modified:	25 Mar 2025 10:17
URI:	https://eprints.ums.edu.my/id/eprint/43324

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