Adilah Md Ramli and Shalawati Ibrahim and Sylvester Mantihal (2025) Sustainability of traditional food entrepreneurs amid Covid-19 pandemic. International Journal of Food, 2 (1). pp. 1-7.
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Abstract
This study examines the impact of the COVID-19 pandemic on local entrepreneurs in Malaysia, focusing on those selling traditional food in Selangor and Sabah. Using a qualitative approach, interviews were conducted with 20 entrepreneurs from diverse backgrounds across the two states. Open-ended, semi-structured questions were employed to gather detailed insights, and the responses were transcribed, categorised, coded and analysed thematically. From the analysis, one theme emerged. The theme identified is sustainability (coded: adaptation to technology). Entrepreneurs in both states adopted new strategies, including social media and e-commerce, to sustain their businesses during the pandemic. Their willingness and ability to embrace these changes differed according to demographic factors as they navigated the challenges of relearning and adapting with current market trends.
| Item Type: | Article |
|---|---|
| Keyword: | Covid-19, Local entrepreneur, Qualitative, Traditional food |
| Subjects: | G Geography. Anthropology. Recreation > GN Anthropology > GN1-890 Anthropology > GN301-674 Ethnology. Social and cultural anthropology > GN406-517 Cultural traits, customs, and institutions > GN406-442 Technology. Material culture Including food, shelter, fire, tools, etc. R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA643-645 Disease (Communicable and noninfectious) and public health |
| Department: | FACULTY > Faculty of Food Science and Nutrition |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 30 Apr 2025 15:19 |
| Last Modified: | 30 Apr 2025 15:19 |
| URI: | https://eprints.ums.edu.my/id/eprint/43676 |
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