Zakariya N. Belkhamza (2006) Determinants of behavioral intention of e-commerce use by tourism organisations in Malaysia and Algeria. Masters thesis, Universiti Malaysia Sabah.
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Abstract
Recent research suggests that Information Systems and ecommerce could provide significant opportunities to the tourism sector to overcome various technological, organizational, managerial and environmental deficiencies, and the study of the perception of e-commerce in the tourism organization is among important emerging issues that need investigation. This research aims to identify the level of adoption of e-commerce and the intention to use it in the tourism industry in Malaysia and Algeria by using Technology Acceptance Model {TAM) as a powerful model for understanding technology acceptance, by examining proposed variables that predict organizations behavior toward the usage of e-commerce. Technology Acceptance Model variables, perceived usefulness and perceived ease of use, are posited as key drivers of e-commerce acceptance. The conceptual framework integrates external influence, vendor support, perceived risk, market influence and nature of products as independent variables to measure the intention toward using e-commerce. 92 respondents from Malaysia and 88 from Algeria make the data of this research which was analyzed to validate the proposed hypotheses, regression analysis and hierarchical multi regression analysis was used for that. The study revealed that Technology Acceptance Model was significant in explaining intention behavior on ecommerce in tourism organizations in both Malaysia and Algeria. The results showed that the potential benefit of using e-commerce is important and well maintained in both countries, which show the importance of IT managers and e-commerce experts to work together with the tourism organizations in a global environment For those who manage e-commerce in Algeria, it would be extremely beneficial for them to follow the Malaysian experience in developing the Information Technology and its usage in order to enhance tourism and maximize better benefits and profits.
| Item Type: | Thesis (Masters) |
|---|---|
| Keyword: | E-commerce, Tourism industry, Technology Acceptance Model, Perceived usefulness, Perceived ease of use, Malaysia |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 09 Jul 2025 13:42 |
| Last Modified: | 09 Jul 2025 13:42 |
| URI: | https://eprints.ums.edu.my/id/eprint/44365 |
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