Determinants of consumer preference for Gold-I investment: A Malaysian case study

Umi Naswah Athirah Rahmat and Haneffa Muchlis Gazali and Mohd Zulkifli Muhammad (2025) Determinants of consumer preference for Gold-I investment: A Malaysian case study. Malaysian Journal of Business and Economics (MJBE), 12 (01). pp. 82-93. ISSN 2289-6856 (P-ISSN) , 2289-8018 (E-ISSN)

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Abstract

This study examines the application of the extended Theory of Planned Behaviour (TPB) in influencing consumer decisions to invest in Gold-i, a Shariah-compliant product that enables participation in the metals market, with returns generated from capital appreciation. Employing a quantitative research methodology, data were gathered through an online survey of 216 Malaysian consumers using convenience sampling. The analysis was conducted using multiple regression techniques with SPSS version 28. Results indicate a significant correlation between the intention to invest in Gold-i and factors such as attitude and knowledge, while subjective norm, perceived behavioural control, and religiosity were not significant predictors. The study, limited to a cross-sectional design and focused on Malaysian consumers, offers valuable insights for policymakers, financial institutions, and investors. The findings provide a foundational understanding for Islamic financial institutions seeking to enhance their interventions and strategies. Moreover, this research contributes to the sparse literature on Gold-i investment in Malaysia, serving as a reference for future studies. As one of the first empirical investigations in this domain, this study is anticipated to encourage further research into the determinants of Gold-i investment behaviour among Malaysian consumers.

Item Type:	Article
Keyword:	Gold-i investment, Theory of Planned Behaviour, Malaysia, Religiosity, Knowledge
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB201-206 Value. Utility H Social Sciences > HG Finance > HG1-9999 Finance > HG201-1496 Money > HG258-312 Precious metals. Bullion
Department:	FACULTY > Labuan Faculty of International Finance
Depositing User:	JUNAINE JASNI -
Date Deposited:	11 Aug 2025 11:45
Last Modified:	11 Aug 2025 11:45
URI:	https://eprints.ums.edu.my/id/eprint/44859

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