Faktor-faktor berkaitan dengan prestasi perniagaan kayu-kayan di Sabah

Sharon Antius (2006) Faktor-faktor berkaitan dengan prestasi perniagaan kayu-kayan di Sabah. Masters thesis, Universiti Malaysia Sabah.


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The performance in Sabah Timber business has been influence by its factor namely pricing strategy, CEO education background, age of firm, size of firm, having own equipment and export market area. There is only four-selected business in the timber business namely logging, sawmill, manufacturing and trading from business to business for the purpose of this study. Where as furiture and business selling direct to end-user is not being considered. The respondents selected are from Sandakan, Tawau, Keningau, Sipitang, Papar and Kota Kinabalu that are mostly doing timber activity. Questionnaires are sent via mail and these need more energy effort and longer time. After the entire survey questionnaire collected only 60 useable respondents were analyzed. The result showed that low pricing strategy, CEO education background and maturity of firm are the factor that could influence the sales growth beside the economic environment as moderator in the performance of proportionate growth in the timber business in Sabah.

Item Type: Thesis (Masters)
Keyword: timber industry, logging, sawmill, manufacturing, trading, low pricing strategy, CEO education, maturity of firm
Subjects: H Social Sciences > HD Industries. Land use. Labor
S Agriculture > SD Forestry
Department: SCHOOL > School of Business and Economics
Date Deposited: 17 Jun 2013 14:05
Last Modified: 06 Oct 2017 16:53
URI: https://eprints.ums.edu.my/id/eprint/6303

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