Su, Sew Kuong (2013) The relationship between personality traits, entrepreneurial orientation and business performance: The case of East Malaysia. Masters thesis, Universiti Malaysia Sabah.
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Abstract
The main purpose of this study is to determine the relationship between personality traits, entrepreneurial orientation and business performance in East Malaysia which include Federal Territory Labuan, Sabah and Sarawak. Personality traits are the independent variables, entrepreneurial orientation acts as the moderator, and business performance is the dependent variable. The dimensions of the personality traits were adopted from John and Srivastava (1999) which consist of five dimensions namely 1) Extraversion, 2) Agreeableness, 3) Conscientiousness, 4) Emotional Stability, and 5) Openness to experience. The entrepreneurial orientation is based on the construct of risk-taking, innovativeness, and proactiveness. The business performance measurement is based on Chandler and Hanks (1993) that consist of both financial and non-financial performance. Data were collected from 305 respondents from Federal Territory Labuan, cities and towns of Sabah and Sarawak which includes Kota Kinabalu, Sandakan, Tawau, Kuching, Miri, Bintulu, Sibu, and Sarikei who are business owners that have been actively participated in the business management for at least one year. The results provide evidence that business owner's personality trait is a validated predictor of business financial and non-financial performance. Therefore, this study provides evidence between individual personality traits and their capability in success of business performance for individuals who are interested to venture into a new business. As for the entrepreneurial orientation, played as a role of moderator between personality traits and business performance shows a weak moderating effect on the two variables that needs further validation.
| Item Type: | Thesis (Masters) |
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| Keyword: | personality traits, entrepreneurial orientation, business performance, moderator |
| Subjects: | H Social Sciences > HB Economic theory. Demography |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 02 May 2014 10:36 |
| Last Modified: | 26 Oct 2017 10:09 |
| URI: | https://eprints.ums.edu.my/id/eprint/8914 |
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