Ngiam, Kiah Khim (2011) Health involvement, food choice motives, and attitudes toward healthy eating among academic staffs at main campus UMS. Masters thesis, Universiti Malaysia Sabah.
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Abstract
Health becomes very important and has been a matter concerned to consumers. The research aimed to investigate health involvement toward attitudes of healthy eating that is mediated by food choice motives in a random sample of 255 academic staffs in main campus Universiti Malaysia Sabah (UMS) in Kota Kinabalu. The research used the model which adopted from Roininen et al. (1999) and Steptoe et al. (1995). Questionnaire consisted of three parts, such as selfperceived dietary behavior (Kearney et al., 1999), health involvement (Roinen et al., 1999), and food choice 'questionnaire (Steptoe et al., 1995) were used to obtain attitudinal information regarding health. Regression analyses tested the mediator and predictor relationships for each motives respectively. Health involvement did statistically associated with all food motives, except for convenient motive and ethical concern motive. Interestingly, nutritional content motive (weight control and natural content) and price motive were statistically associated with attitudes of healthy eating. As a result, only nutritional content motive were statistically mediated between health involvement and healthy eating attitudes. The study was essential to nutrition educators in promoting the nutritious products regarding the motives of individual food choices.
| Item Type: | Thesis (Masters) |
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| Keyword: | health, eating attitude, food choice motive, academic staff, nutritional content |
| Subjects: | T Technology > TX Home economics > TX1-1110 Home economics > TX341-641 Nutrition. Foods and food supply |
| Department: | SCHOOL > School of Business and Economics |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 07 Jul 2014 11:08 |
| Last Modified: | 30 Oct 2017 09:53 |
| URI: | https://eprints.ums.edu.my/id/eprint/9204 |
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