Items where Author is "Khairul Anwar Bin Adani"
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Khairul Anwar Bin Adani and Tini Maizura Mohtar (2025) Exploring sustainable brand equity formation in tourist destinations through factor analysis. Malaysian Journal of Business and Economics (MJBE), 12 (01). pp. 145-156. ISSN 2289-6856 (P-ISSN) , 2289-8018 (E-ISSN)