Items where Subject is "H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products"

A

Anath Rau Krishnan and Rizal Hamid and Ronia Yeap Siew Lin and Geoffrey Harvey Tanakinjal and Balan Rathakrishnan (2022) Making informed decisions to improve restaurant image using a hybrid MADM approach: A case of fast-food restaurants in an island of East Malaysia. Information, 13. pp. 1-28. ISSN 2078-2489

Anthea Jacelyn Melanie Matanjun (2012) The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.

Aslina Baharum (2021) Ux in digital products, a literature review of the usability, and the personal and social acceptance.

Azaze Azizi Abdul Adis and Hyung, Jun Kim (2016) Advergame: Potential and Prospects for Advertising Strategy. Journal of BIMP-EAGA Regional Development, 2 (1). pp. 43-51. ISSN 2232-1055

Azleena Nordin and Suddin Lada (2019) Faktor penerimaan media sosial dalam pemasaran di kalangan industri kecil dan sederhana (IKS) di Labuan. Journal of the Asian Academy of Applied Business, 6. pp. 59-75. ISSN 1675-9869

Azleena Nordina and Suddin Lada (2019) Media sosial dan pemasaran Produk Industri Kecil dan Sederhana (IKS) di Wilayah Persekutuan Labuan, Malaysia. Labuan e-Journal of Muamalat and Society, 13. pp. 32-44. ISSN 1985-482X

B

Bestoon Abdulmaged Othman and Amran Harun and Wirya Najm Rashid and Safdar Nazeer and Abdul Wahid Mohd Kassim and Kadhim Ghaffar Kadhim (2019) The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia. Management Science Letters, 9. pp. 865-876. ISSN 1923-9343 (E-ISSN) , 1923-9335 (P-ISSN)

C

Caroline Geetha B. Arokiadasan and Rosle Mohidin and Tini Maizura Mohtar and Azaze@Azizi Hj. Abdul Adis (2022) Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 7. pp. 1-14. ISSN 0128-178X

Cassandra Christine Charlseak (2022) Jumbuy!: Preloved e-mall web-based system. Universiti Malaysia Sabah. (Unpublished)

Christine J Gualin and Nor Azma Rahlin (2021) Green product purchase intention: Impact of environmental concern, self-expressive benefits, and behavioral factors.

Christine Julius (2012) Intrinsic and extrinsic attributes, attitude towards seaweed crackers and purchase intention of seaweed crackers products developed by School of Food Science and Nutrition, Universiti Malaysia Sabah. Masters thesis, Universiti Malaysia Sabah.

D

Dg Farinah To Mohd Fakhri To (2022) Cabaran dan inisiatif penjaja makanan dalam menyampaikan produk jualan kepada pengguna semasa pandemik covid-19 di Daerah Papar, Sabah. Universiti Malaysia Sabah. (Unpublished)

F

Fadzedah Noor Gulamhaidar and Janice L. H. Nga and Jonghyun Park (2019) The demand for organic food in Kota Kinabalu, Sabah. Journal of Global and Regional Studies, 4. pp. 1-22. ISSN 2432-0579

Fatin Natasha Kassim (2022) Teknik dan pendekatan komunikasi awam dalam menentukan keberkesanan penyampaian, penerimaan dan maklumbalas mesej ke atas orang awam: kajian kes syarikat Cadbury Malaysia. Universiti Malaysia Sabah. (Unpublished)

G

Geoffrey Harvey Tanakinjal and Sharifah Nurafizah Syed Annuar and Shahiida Binti Musa (2022) Developing a conceptual framework of panic buying through customers’ experiences during covid19 pandemic in Malaysia: A qualitative approach. International Journal of Accounting, Finance and Business (IJAFB), 7 (40). pp. 69-77. ISSN 0128-1844

H

How, Whee Sim (2010) Consumers' perception and attitude towards probiotic food. Universiti Malaysia Sabah. (Unpublished)

H. Muhammad Najib Habib Idris (2022) Buy now & pay later (installment) vs lump sum payment of online shopping (shopee) in Sabah, a quantitative comparison from the perspective of uses & gratifications theory. Universiti Malaysia Sabah. (Unpublished)

Haslinda Hasan and Salmah Topimin and Siti Nor Baayah Ahmad and Irma Wani Othman (2021) An assessment of readiness and willingness to adopt digital marketing transformation among SMEs’ entrepreneurs in Sabah: a conceptual model. International Journal of Accounting, Finance and Business, 6. pp. 101-110. ISSN 0128-1844

Ho, Kai Hung and Yapp, Emily Hon Tshin and Sharinah Puasa (2022) Factors influencing impulsive buying in live streaming: A conceptual framework. Global Business and Management Research: An International Journal, 14 (3s). pp. 90-99.

I

Ing Grace Phang and Bamini KPD Balakrishnan and Hiram Ting (2021) Does sustainable consumption matter? Consumer grocery shopping behaviour and the pandemic. Journal of Social Marketing, 11. pp. 507-522. ISSN 2042-6763

Izyanti Awang Razli and Mohd Noor Ismawi Ismail and Sharifah Damiah Husna Syed Amir Shah and Hanisah Ismail (2021) A netnography examination of tripadvisor reviews: A case study of the St Regis Hotel Kuala Lumpur.

J

Jessie James Sham (2012) The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.

Jessie James Sham (2012) The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.

Julius Kodoh and Fatin Nur Ain Dzulkarnin and Affendy Hassan and Mandy Maid (2021) Marketing procedures and profit: A case study on medicinal plants at selected Tamu (Traditional market) in Sabah, Malaysia. Transactions on Science and Technology, 8 (3). pp. 627-640. ISSN 2289-8786

K

Kuah, Soo Hooi (2009) Kesedaran dan pengetahuan pengguna terhadap eco-label di daerah Kota Kinabalu. Universiti Malaysia Sabah. (Unpublished)

Kai Xin Tay and Jennifer Kim Lian Chan and Diana Mohamad (2023) Do the 4Ps of marketing mix strategy assuage fears of travelling. Journal of Vacation Marketing. pp. 1-16.

Kelvin Yong and Nur Thara Atikah Zainal (2021) An exploratory study of the social media marketing role in measuring business performance among student entrepreneurs. International Journal of Accounting, Finance and Business (IJAFB), 6. pp. 22-32. ISSN 0128-1844

M

Milton Bolingin (2006) SKTM online auction (English auction module). Universiti Malaysia Sabah. (Unpublished)

Mansoor Abdul Hamid and Keneswary Ravichanthiran and Oslida Martony (2022) Consumers` towards sustainable packaging: A Study among the students and alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah. Bulletin of Culinary Art and Hospitality, 2 (1). pp. 7-19. ISSN 2797-8249

Mansoor Abdul Hamid and Keneswary Ravichanthiran and Oslida Martony (2022) Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah. Bulletin of Culinary Art and Hospitality, 2 (1). pp. 7-19. ISSN 2797-8249

Mat Salleh Ayub and Suddin Lada and Arif Kamisan Pusiran (2023) Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia. IMPACTS: International Journal of Empowerment and Community Services, 2. pp. 37-44. ISSN 2964-4917

Moh Farid Najib and Wawan Kusdiana and Izyanti Awang Razli (2022) Local halal cosmetic products purchase intention: Knowledge, religiosity, attitude, and islamic advertising factors. Journal of Islamic Economic Laws, 5 (2). pp. 177-198. ISSN 2655-9609

Mohamad Isa Abd Jalil and Suddin Lada and Mohd Ashari Bakri and Zakiah Hassan (2021) Halal Cosmetics Repurchase Intention: The Role of Marketing in Social Media. Journal of Islamic Monetary Economics and Finance, 7 (4). pp. 629-650. ISSN 2460-6146 (P-ISSN) , 2460-6618 (E-ISSN)

Mohamed Bouteraa and Brahim Chekima and Nelson Lajuni and Ayesha Anwar (2023) Understanding Consumers’ Barriers to Using FinTech Services in the United Arab Emirates: Mixed-Methods Research Approach. Sustainability, 15. pp. 1-22.

Mohammad Ashraful Ferdous Chowdhury and Muhammad Saeed Meo and Ajim Uddin and Md. Mahmudul Haque (2021) Asymmetric effect of energy price on commodity price: new evidence from NARDL and time frequency wavelet approaches. Energy, 231. pp. 1-14. ISSN 0360-5442

N

Norazah Mohd Suki and Ramayah, Thurasamy (2011) Understanding consumer intention with respect to purchase and use of pirated software. Information Management and Computer Security, 19 (3). pp. 195-210. ISSN 0968-5227

Nawir Tan Hassan Tan (2023) Pembangunan dan pengesahan item pengukuran dalam atribut campuran pemasaran Islam. Masters thesis, Universiti Malaysia Sabah.

Nazneen Islam Rony (2017) Internal marketing : Examining factors to retain current human talent in oil and gas industry. Masters thesis, Universiti Malaysia Sabah.

Nor Azma Rahlin and Christine J. Gualin (2023) A Bright Sight of Green Product Market in Malaysia: An Empirical Evidence Using Structural Equation Modelling. Global Business and Management Research: An International Journal, 15 (1). pp. 22-36. ISSN 1947-5667

Noridawati Abd Rahman (2019) The concept and marketing strategy of film products to induce Malaysia tourism industry. Doctoral thesis, Universiti Malaysia Sabah.

Nur Afifah, M.Z. and Asma', A. and Raihana, N.I. and Malina, O. and Chee, H.Y. and Misni, N. and Sukeri, S. and Chin Pei Yee (2021) Validity and reliability of a questionnaire on knowledge, attitude, practice and perception (KAP2) towards food poisoning and its prevention during dining out among consumers in Terengganu. Food Research, 5. pp. 1-13. ISSN 0095-974X (P-ISSN) , 2550-2166 (E-ISSN)

Nurkhalisa Farhain Dulamid (2022) Kegunaan dan kepuasan pembelian atas talian dalam kalangan pelajar Universiti Malaysia Sabah. Universiti Malaysia Sabah. (Unpublished)

Nurmaisarah Kamarizatul Azira (2022) Kegunaan dan kepuasan aplikasi facebook terhadap peniaga kecil di Pekan, Pahang. Universiti Malaysia Sabah. (Unpublished)

Nursyuhada Seni (2022) Effectiveness of product advertisements made through Korean dramas within the young adults of Kota Kinabalu. Universiti Malaysia Sabah. (Unpublished)

P

Phang, Ing @ Grace and Ricadonna Pei Ling and Zaiton Osman (2022) Causes of customers’ cognitive dissonance and product return frequency: a Malaysian packaged food context. Asian Journal of Business and Accounting (AJBA), 15. pp. 173-203. ISSN 2180-3137 (E-ISSN) , 1985-4064 (P-ISSN)

R

Rahat Ullah and Ghayur Ahmad and Azaze Azizi Abdul Adis and Atya Zeb (2022) Advertisers use online reviews to design more effective advertisements. Journal of Applied Research and Technology, 20 (2). pp. 237-244. ISSN 1665-6423

Richard Albert Gontusan and Caroline Geetha B. Arokiadasan and Azaze @ Azizi Abdul Adis (2020) Determinants that influence the actual behaviour to invest in unit trust funds: An analysis of the attributes of the salesperson. Malaysian Journal of Business and Economics (MJBE), 7. pp. 1-34. ISSN 2289-6856 (P-ISSN) , 2289-8018 (E-ISSN)

S

Sadia Mehfooz Khan and Muhammad Ali Syed Hussein and Chin, Hong Puah and Hanudin Amin and Muhammad Shujaat Mubarak (2022) Islamic bank customer satisfaction, trust, loyalty and word of mouth: the CREATOR model. Journal of Islamic Accounting and Business Research, 14. pp. 740-766. ISSN 1759-0817

Sawanah Mumin and Phang Ing @ Grace (2021) Store-related factors contributing to offline private label brands purchase intention among Gen Y customers. Asian Journal of Business Research, 11. pp. 61-82. ISSN 2463-4522 (P-ISSN) , 1778-8933 (E-ISSN)

Shaidathul Jemin and Saizal Pinjaman (2022) A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image. Business and Economic Research, 12 (4). pp. 84-95. ISSN 2162-4860

Shaierah Gulabdin and Toh, Pei Sung and Stephen Laison Sondoh Jr. (2020) Personality and the agent’s performance in multilevel marketing mediated by interpersonal identification. Asian Journal of Entrepreneurship, 1. pp. 17-25. ISSN 2716-6635

Shaierah Gulabdin and Toh, Pei Sung and Stephen Laison Sondoh Jr. (2021) A study on the Agent of Multilevel Marketing (MLM) in Sabah. Asian Journal of Entrepreneurship, 2. pp. 28-39. ISSN 2716-6635

Shaierah Gulabdin and Toh Pei Sung and Stephen Laison Sondoh Jr. and Faerozh Madli (2022) The effect of social influence and interpersonal identification on The relationship between personality and performance of agents in The multilevel marketing (mlm) industry. Malaysian E Commerce Journal (6). pp. 1-10. ISSN 2616-5155

Sidah Idris and Mohd Firdaus Mohd Hayati (2021) Perceived service quality, customer satisfaction and behavioural intentions towards hospitals in Sabah.

Siti Azira Binti Babh and Mohd Noor Ismawi Ismail and Azdel Abdul Aziz and Izyanti Awang Razli (2022) Trusting the wisdom of stranger and ewom credibility in Collaborative consumption: a Conceptual paper. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 14 (1). pp. 1-16. ISSN 1985-8914

Siti Nor Bayaah Ahmad and Azizah Omar and Sharifah Rahamah Amirul and Oscar Dousin (2021) Influence Of Personal Values of Luxury Cosmetic Brand Identification on Consumer Brand Loyalty. Labuan Bulletin of International Business and Finance (LBIBF), 19. pp. 39-54. ISSN 1675-7262 (P-ISSN) , 2600-7894 (E-ISSN)

Siti Nur Arniedah Jaiman (2022) Media sosial sebagai saluran perniagaan produk secara atas talian di Kota Belud, Sabah. Universiti Malaysia Sabah. (Unpublished)

Sitinurbayu Mohd Yusoff and Azeera Azeasharmel Mohd Azreen Azmel (2022) Brand awareness: The influence of social media during the covid-19 pandemic. BASKARA: Journal of Business and Entrepreneurship, 5 (1). pp. 68-82.

Suddin Lada and Brahim Chekima and Mohd Rahimie Abdul Karim and Noor Fzlinda Fabeil and Mat Salleh Ayub and Sharifah Milda Amirul and Rudy Ansar and Mohamed Bouteraa and Lim Ming Fook and Hafizah Omar Zaki (2023) Determining factors related to Artificial Intelligence (AI) adoption among Malaysia’s small and medium-sized businesses. Journal of Open Innovation: Technology, Market, and Complexity, 9. pp. 1-10.

Suddin Lada and Mohamad Isa Abd. Jalil and Joehan Joehari William and Pg Mohd Faezul Fikri Ag Omar (2020) Covid-19 crisis’ consumer impact: developing an adaptive decision-making model. Labuan Bulletin of International Business & Finance (LBIBf), 18. pp. 27-38. ISSN 2600-7894

Sun Yu (2015) The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

Syahruddin Ahmad and Diandra Eleanor Bruno (2021) Social Media Influencers and The Dietary Choices Among University Students. Malaysian Journal of Social Sciences and Humanities (MJSSH), 6. pp. 543-557. ISSN 2504-8562

T

Teng Xi and Bamini KPD Balakrishnan (2023) Systematic Review of E-Servicescape. Malaysian Journal of Business and Economics (MJBE), 10 (1). pp. 129-141. ISSN 2289-6856

W

Wong, Siao Fui (2018) Location branding : exploring online destination image of Malaysian Borneo. Doctoral thesis, Universiti Malaysia Sabah.

Y

Yeoh, Chee Keong (2008) Intention to revisit fast food restaurant in Kota Kinabalu. Masters thesis, Universiti Malaysia Sabah.

Yapp, Emily Hon Tshin and Lee, Hock-Ann (2006) Could the advancement of internet contribute to price harmonization? Review of Business Research, 6. pp. 161-165. ISSN 1546-2609 (P-ISSN) , 2378-9670 (E-ISSN)

Yapp, Emily Hon Tshin and Yeap, Jasmine A.L. (2022) The influence of perceived value on satisfaction in e-hailing services: time as moderating effect. Journal of information System and technology management (JISTM), 7. pp. 99-108.

Yong, Hion Lim and Suddin Lada and Azaze Azizi Abdul Adis (2020) Non-Muslim consumers’ intention to purchase halal food products in Malaysia. Journal of Islamic Marketing. pp. 1-22. ISSN 1759-0833

Yosuke Uchiyama and Md Nasrudin Md Akhir and Yuanzhu Wang and Beatrice Lim and Khairul Hanim Pazim (2022) Working conditions of online food delivery gig workers from a consumer perspective in China: A lesson for Malaysia. Contemporary Chinese Political Economy and Strategic Relations: An International Journal, 8 (2). pp. 324-365.

Yussyahfirah Jefri (2022) Kesejahteraan sosial pekerja dalam sektor ekonomi gig di Sekitar Kota Kinabalu, Sabah. Universiti Malaysia Sabah. (Unpublished)

Z

Zaiton Osman and Azaze @ Azizi Bin Haji Abdul Adis and Grace Phang (2017) Perceived security towards e-banking services: an examination among Malaysian young consumers. Journal of the Asian Academy of Applied Business, 4. pp. 15-27. ISSN 1675-9869

Zurina Patrick and Nornajihah Nadia Hasbullah and Ribed Vianneca W. Jubilee and Andrew Tek Wei Saw and Norfadzila Patrick (2022) Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper. International Journal of Academic Research in Business and Social Sciences, 12 (11). pp. 2587-2597. ISSN 2222-6990

Zurina Patrick and Ong Choon Hee (2022) Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020. International Journal of Academic Research in Business and Social Sciences, 12 (5). pp. 598-613. ISSN 2222-6990