The acceptance factors of tawarruq in Kota Kinabalu, Sabah

Nur Fadhila Juprin, (2016) The acceptance factors of tawarruq in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

Tawarruq is one of the latest innovative products of Islamic housing facility in Islamic banks in Malaysia today, which is designed to meet the hire purchase concept on current demand of customers that focusing in housing financing. Therefore, this research was conducted to study and analyse the factors that influences customers to choose Tawarruq in Kota Kinabalu, Sabah. The main objective of this study is to determine the relationship between religious obligation, level of awareness, and the fast and efficiency services with Tawarruq among customers in Kota Kinabalu, Sabah. A total of 396 customers were selected as respondents and analysed using SPSS for Window version 22.0. For the analysis, the Factor Analysis, the Kruskal-Wallis one-way ANOVA and Multiple Linear Regression was adopted to check the relationship between independent and dependent variables, and the result will be delineated into three cluster namely religious obligation, level awareness, and the fast and efficiency. The findings reveal the respondents expressed their satisfaction with generally positive views on selection factor. One of the most important factor was religious obligation that shown as important criteria in choosing Tawarruq. As conclusion, there is a strong relationship between religious obligation, fast and efficiency services ad level of awareness in choosing Tawarruq. Hence, this show Tawarruq still declare as the best product of Islamic Banking. Furthermore, this will bring a better promising future in Islamic Banking.

Item Type: Thesis (Masters)
Uncontrolled Keywords: religious obligation, level of awareness, customers, efficiency services
Subjects: H Social Sciences > HG Finance
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Munira
Date Deposited: 24 Oct 2017 03:38
Last Modified: 24 Oct 2017 03:38
URI: http://eprints.ums.edu.my/id/eprint/10960

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