A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah

Ng, William Chung Haw (2014) A study on factors that influence the success of financial planners in Kota Kinabalu, Sabah. Masters thesis, Universiti Malaysia Sabah.

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Abstract

The purpose of this study is to find out what are the factors that contribute to the success of the financial planners' (Life Insurance Agent) in Kota Kinabalu, Sabah. The study also aims to find out the relationship between demographic factors (gender, education level, entrepreneur mindset) to determine their success in the life insurance industry. The data was collected from 185 life insurance agents in Great Eastern Life Assurance (Malaysia) Berhad, Tokio Marine Life Insurance Berhad, AIA Berhad and Manulife Insurance Berhad in Kota Kinabalu by using questionnaires. The results show that there no difference between the number of success life planner in gender. Education level also found to be significant to the factor to success. However, entrepreneur mindset does have found to be significant to the factor of success. This research may be beneficial to entrepreneur who wants to venture into life insurance business and students on the factors to success in becoming a financial planner (life insurance agent) in the future.

Item Type: Thesis (Masters)
Uncontrolled Keywords: financial planners, Life Insurance Agent, success
Subjects: H Social Sciences > HF Commerce
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Munira
Date Deposited: 28 Dec 2017 22:36
Last Modified: 28 Dec 2017 22:36
URI: http://eprints.ums.edu.my/id/eprint/17877

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