Determinants of life insurance demand: an empirical investigation in the Malaysian market

Zatul Karamah Ahmad Baharul-Ulum, and Lim, Thien Sang and Amer Azlan Abdul Jamal, (2012) Determinants of life insurance demand: an empirical investigation in the Malaysian market. Business and Social Sciences Review (BSSR), 1 (9). pp. 28-38. ISSN 2047-6485

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Abstract

The objectives of this article are to examine the determinants and relationship of economic variables towards the demand of life insurance policy in Malaysia. Based on the data sample from 1991 to the recently 2010, the empirical analysis proved that the three main factors which have influenced the life insurance demand are associated firstly with the roles played by the individual’s available expenses, secondly the short-term interest rates and finally the growth of an economy. The findings also highlights that consistent with previous research findings, the demand increases with individual’s available expenses and economic growth, and decreases with the condition of short-term interest rates in the market.

Item Type: Article
Uncontrolled Keywords: Life insurance, demand, economic variables
Subjects: H Social Sciences > HG Finance
Divisions: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: Munira
Date Deposited: 22 Mar 2018 02:16
Last Modified: 22 Mar 2018 02:16
URI: http://eprints.ums.edu.my/id/eprint/19352

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