Why thinking aloud matters for usability evaluation?

Esmadi Abu Abu Seman, and Idyawati Hussein, and Murni Mahmud, (2010) Why thinking aloud matters for usability evaluation? In: 2nd International Conference on Computer Engineering and Applications (ICCEA 2010), 19-21 March 2010, Indonesia.

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Abstract

Computer applications should be enjoyable to use, do useful things and enhance the lives of people who use them. In the days of the web, issues of usability are critical to computer application such as e-commerce. Usability is re-defined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors [21]. This study reports on methodology applying expert-based and think-aloud methods in the laboratory setting. Usability evaluation of two airlines websites was carried out to study user performance and to investigate the websites' conformance with ISO standards. Subjects comprised actual users who had experience using the online booking applications. Despite having results indicated that usability evaluation not only reliable in rating a computer application that is enjoyable and usable; it discovered design elements that manipulate users to make mistakes. © 2010 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Uncontrolled Keywords: HCI, ISO standard, Malaysia, Usability, User interface
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: SCHOOL > Labuan School of Informatics Science
Depositing User: Unnamed user with email storage.bpmlib@ums.edu.my
Date Deposited: 08 Mar 2011 04:18
Last Modified: 29 Dec 2014 08:09
URI: http://eprints.ums.edu.my/id/eprint/2100

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