Toh, Pei Sung (2010) Motivational factors that influence the loyalty of employees in the hotel industry in Kota Kinabalu. Masters thesis, Univerisiti Malaysia Sabah.
The tourism industry has gained prominence in Malaysia and with the global nature of the industry, transformation in issues including human resource constantly evolving for the better. This study analyzes the employment loyalty by examining intrinsic motivation factors in the star rated hotel industry in Kota Kinabalu. Issues such as high labor turnover and hard to retain the hotel employees due to the nature of work in the hotel industry give added insights to this issue. Loyalty is regarded as attitudinal that employees who are satisfied with their job are more likely to engage in a relationship with their employer. Thus, employees who are satisfied with their job are being motivated by intrinsic motivation such as advancement, recognition, responsibility, career growth, and the work itself. In addition, gender has no moderating effect on the relationship between loyalty and intrinsic motivation. The methodology for this study is using quantitative approach. The findings of this study which responsibility and work itself are identified as the two most important factors to motivate hotel employees. The study recommends that the hotel management should understand their employees' needs in order to motivate employees to ensure a higher degree of commitment.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||Hotel industry, Tourism industry, Human resources, Employees loyalty, Motivational factors|
|Subjects:||?? HF5549-5549.5 ??|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||13 Feb 2012 09:55|
|Last Modified:||13 Feb 2012 09:55|
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