Innovative approach in developing success indicators for local community participation in ecotourism ventures

Awangku Hasanal Bahar Pengiran Bagul, (2011) Innovative approach in developing success indicators for local community participation in ecotourism ventures. In: The 6th Qualitative Research Convention Malaysia 2011 , 14- 15 Nov 2011.

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Abstract

This paper outlines the process of developing success indicators for local community participation in ecotourism ventures by using qualitative approach. Success indicators are also known as performance indicators, traditionally developed through the process of translating the mission, vision and goals all the way through the strategies, process, actions and targets. Mission, vision and goals that are philosophical such as ecotourism need to be translated into success indicators by using qualitative approach, as there are several stakeholders involved in this sector with different views of success for local community participation. The stakeholders that also made up as respondents to provide the holistic view of success where their perceptions of what constitute success were explored and the results were analysed using thematic clustering and triangulated with reviews to the same respondents to ensure the validity and reliability of the result. The paper also reviews the challenges in developing qualitative-based indicators where this research innovates a method of ranking the indicator based on selected variables i.e. stakeholders and site.

Item Type:Conference Paper (UNSPECIFIED)
Uncontrolled Keywords:Developing success, Local community, Ecotourism, Ecotourism vebtures
Subjects:?? G154.9-155.8 ??
Divisions:SCHOOL > School of Business and Economics
ID Code:3828
Deposited By:IR Admin
Deposited On:09 Aug 2012 08:34
Last Modified:08 Sep 2014 16:44

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