Alesia Sigang Gugkang, (2012) Consumption values, environmental concern, attitude and purchase intention in the context of green products. Masters thesis, Universiti Malaysia Sabah.
The purpose of this study is to examine the consumption values, environmental concern and attitude on purchase intention in the context of green products. The study have been examining relationships between consumption values and environmental attitude, environmental concern and attitude, attitude and purchase intention and lastly, the direct relationship between consumption values and purchase intention. The study has conceptualized consumption values as a multidimensional construct which consists of six dimensions of values (i. e. Functional Value-Quality, Functional Value-Price, Social Value, Emotional Value, Conditional Value and Epistemic Value). The study involved 300 respondents throughout East Malaysia (i. e. Sabah and Sarawak) to gather data and findings on. The multiple regression analysis is used to test the relationships between the independent variables (i. e. Consumption Values and Environmental Concern), dependent variables (i. e. attitude and purchase intention). The results of the study have found that there are significant relationships in all of the assumptions or hypothesis of the study except consumption values and attitude. The customers' lack of awareness of green products, the unaffordable prices set for green products, and finally, the inability to measure the effectiveness of these green products in saving the environment in the Malaysian context are found to be some issues arising from the study. For future research, the study suggests that there should be in-depth study on predicting factors that contribute to influencing customers' consumption values towards attitude in the context of green products.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||GREEN PRODUCTS|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||SCHOOL > School of Business and Economics|
|Deposited By:||IR Admin|
|Deposited On:||14 May 2013 13:09|
|Last Modified:||14 May 2013 13:09|
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