Cellular Phone Users’ Willingness to Shop Online

Norazah Mohd Suki, and Norbayah Mohd Suki, (2009) Cellular Phone Users’ Willingness to Shop Online. World Academy of Science, Engineering and Technology , 30 . pp. 1006-1010. ISSN 2010-3778

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Official URL: http://waset.org/journals/waset/v30/v30-172.pdf

Abstract

This study aims to identify cellular phone users’ shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.

Item Type:Article
Uncontrolled Keywords:Motivation, Online Shopping, Purchasing
Subjects:H Social Sciences > HF Commerce
Divisions:SCHOOL > Labuan School of Informatics Science
ID Code:6821
Deposited By:IR Admin
Deposited On:27 Aug 2013 11:40
Last Modified:24 Feb 2015 11:02

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