Effects of social needs, social influences and convenience on smartphones dependency

Norazah Mohd Suki, and Norbayah Mohd Suki, (2013) Effects of social needs, social influences and convenience on smartphones dependency. Contributions to Economics . pp. 143-153. ISSN 14311933

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Official URL: http://dx.doi.org/10.1007/978-3-642-41585-2-13

Abstract

This study aims to examine the effect of social needs, social influences and convenience of smartphone on students' dependency on smartphones. A total of 200 completed and usable questionnaires were received from the respondents which comprises of students from one of the public higher institution in Federal Territory of Labuan, Malaysia by utilizing simple random sampling method. Results via the analysis of structural equation modeling (SEM) revealed that all proposed hypotheses were supported. Social needs were found to be the strongest effect. Students heavily and actively use smartphone to stay connected with friends and family through social networking web sites such as Twitter, Facebook, MySpace and etc. Smartphone allow them to stay connected with those they care about. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted

Item Type:Article
Uncontrolled Keywords:Dependency; Purchase behavior; Smartphone; Social influence; Social needs; Structural equation modeling
Subjects:H Social Sciences > HV Social pathology. Social and public welfare
ID Code:9703
Deposited By:IR Admin
Deposited On:03 Mar 2015 14:30
Last Modified:03 Mar 2015 14:31

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