Items where Author is "Grace Phang Ing"

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Azaze @ Azizi Abdul Adis and Hyung Jun Kim and Grace Phang Ing and Mohd Rizwan Abdul Majid and Zaiton Osman and Izyanti Awang Razli (2015) The impact of character presence and entertainment value on brand recall and brand attitude in advergame. Australian Journal of Basic and Applied Sciences, 1 (2). pp. 486-492. ISSN 1991-8178

Azaze-Azizi Abdul Adis and Kim, Hyung Jun and Grace Phang Ing and Mohd Rizwan Abdul Majid and Izyanti Awang Razli and Zaiton Osman (2015) Purchase behaviour in advergame and the effect of brand attitude as a mediator. Asian Social Science, 11 (5). pp. 249-257. ISSN 19112017

UMS News

Grace Phang Ing (2008) To brand or not to brand? Is the question. Buletin SPE, Jan-Ap. p. 14. ISSN 1985-0700

Research Report

Liew Heng Mei @ Janie Liew and Sharon Cheuk and Grace Phang Ing and Kamarul Mizal Marzuki and Tini Maizura Mohtar and Zaiton Osman and Kasim Mansur and Yuzainy Jainin Izyanti Awang Razli and Azaze @ Azizi Abdul Adis and Lim Thien Sang and Mohd Rizwan Majid and Merlyn Anak Buncha and Mazalan Mifli and Sharijah Che Shaari and Awangku Hassanal Bahar Pengiran Bagul and Rasid Mail and Jainurin Justine @ Abdul Aziz Redefining destination management: identifying critical success factors on tourism sustainability and corporate social responsibility. (Unpublished)

This list was generated on Thu Feb 25 16:37:11 2021 UTC.