Chua, Geok Ling (2016) The mediating role of perceived tourism impacts on the relationship between residents' place image and support for tourism development in Ranau, Sabah. Masters thesis, Universiti Malaysia Sabah.
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Abstract
This study aimed to investigate mediating effect of perceived tourism impacts on the relationship between residents' place image and support for tourism development in Ranau, Sabah. The sample used in this study is made up of 235 residents located at Ranau, Sabah that took part in answering the questionnaires. The variables involved in this study are support for tourism development as the dependent variable, residents' place image as the independent variable, while perceived tourism impacts (economic, environmental, and socio-cultural) as the mediators. Partial Least Squares (PLS) is used as a tool to process data analysis in this study. The result of this study revealed that there is mediating effect of perceived tourism impacts (economic, socio-cultural) on residents' place image and support for tourism development in Ranau, Sabah. In contrast, variable namely perceived environmental impacts found non-significant relationship in all proposed hypotheses.
| Item Type: | Thesis (Masters) |
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| Keyword: | residents' place image, support for tourism development, tourism impacts |
| Subjects: | H Social Sciences > HF Commerce |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | MUNIRA BINTI MARASAN - |
| Date Deposited: | 27 Oct 2017 15:42 |
| Last Modified: | 27 Oct 2017 15:42 |
| URI: | https://eprints.ums.edu.my/id/eprint/10727 |
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