Norazah Mohd Suki and Norbayah Mohd Suki (2009) Cellular phone users' willingness to shop online. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 3 (6). pp. 841-845. ISSN 1307-6892
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Abstract
This study aims to identify cellular phone users’ shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.
| Item Type: | Article |
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| Keyword: | Motivation, Online Shopping, Purchasing |
| Subjects: | H Social Sciences > HF Commerce |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | ADMIN ADMIN |
| Date Deposited: | 06 Jan 2016 13:54 |
| Last Modified: | 13 Oct 2017 14:55 |
| URI: | https://eprints.ums.edu.my/id/eprint/12727 |
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