Malaysian internet users' motivation towards online shopping

Norazah Mohd Suki (2003) Malaysian internet users' motivation towards online shopping. Jurnal Universitas Brawijaya, 4 (1). pp. 63-69. ISSN 1411-8149


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Electronic Commerce (E-Commerce) is growing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The E-Commerce offers Internet users a wider range of benefits, such as finding the products which are not available locally and reducing Internet users’ search time for products and services. These factors have an impact on emerging trends of Electronic Commerce in Malaysia. This study focuses on providing a deeper insight into the factors that may motivate Malaysian Internet users’ browsing or purchasing habits with respect to products and services. Findings of this study indicated that accessibility, reliability, convenience, distribution, socialisation, searchability, and availability were the important factors motivated Internet users to purchase products and services online. Finally, recommendation was provided for future research.

Item Type: Article
Keyword: Motivation Factor, Electronic Commerce, Internet Users Attitudes & Behaviour, Online Shopping, Malaysia
Subjects: H Social Sciences > HF Commerce
Department: FACULTY > Labuan Faculty of International Finance
Depositing User: ADMIN ADMIN
Date Deposited: 06 Jan 2016 13:47
Last Modified: 13 Oct 2017 14:57

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