Factors affecting tourist buying behaviour

Chan, Jennifer,Kim Lian and Azilah Kasim (2017) Factors affecting tourist buying behaviour. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. pp. 32-45.

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The chapter presents the concept of experience within the tourism context and it relates tourist experiences to the five senses and realms of experiences. It also highlights the threestage model of service experience consumption as well as the importance of hedonic and utilitarian factors in service experience consumption. tourism as service, people and experience industry Tourism is an industry that provides a series of services and unique experiences that are created and staged by the main subsectors of tourism suppliers in their specific contexts. Tourism experiences are events or activities that engage individuals in a personal way–an intangible form of memories. Unlike goods and services, Pine and Gilmore (1999) describe the concept of experience as a form of 'stage'by the suppliers that is memorable, personal and sensational. The delivery and consumption of services

Item Type: Chapter In Book
Keyword: Tourist experiences , tourism , service
Subjects: H Social Sciences > HE Transportation and Communications
Department: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: NORAINI LABUK -
Date Deposited: 17 May 2018 09:28
Last Modified: 17 May 2018 09:28
URI: https://eprints.ums.edu.my/id/eprint/20064

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