Consumer intention to use smartphone for mobile shopping

Chong, Ren Lee and Kah, Yan Tam and Jee, Yan Lim and Pei, Ying Seow and Pooi, Vivian Sun Lee and Nurin Amanda Muhammad Faris and Hairunisa Mohd Haris (2016) Consumer intention to use smartphone for mobile shopping. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 221-233.

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The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure researcher to monitor the participation of the sample. They were chosen to identify the intention to use smartphones for mobile shopping among young adults. The concept of using smartphones for mobile shopping was explained to the respondents to ensure full understanding in order to obtain best result. Multiple regression analysis asserted that Perceived Usefulness (PU), Perceived Enjoyment (PE), Perceived Ease of Use (PEOU), and Satisfaction (SAT) influence the Intention to use (INT). The results could help online retailers in improving their marketing platform and to understand more of their customers' needs and wants.

Item Type: Chapter In Book
Keyword: Mobile shopping , smartphones , online retailers
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Department: FACULTY > Faculty of Science and Natural Resources
Depositing User: NORAINI LABUK -
Date Deposited: 21 May 2018 13:33
Last Modified: 21 May 2018 13:33

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