Consumer perception towards internet health information resources

Khor, Sheng Han and Wong, Sie Lung and Wong, Michelle Hui Ling and Ooi, Jing Chii and Zhang, Xuan Wei and Yang, Cong Ni (2016) Consumer perception towards internet health information resources. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement. pp. 234-244.

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This research aims to examine consumer perception towards Internet health information resources. Data was collected among 205 respondents by using convenience sampling and was analyzed using descriptive statistics. Descriptively, there was more females' respondent than males' respondent in this survey where all of them are recently undertaking degree courses. The result shows perceived ease of use and perceived usefulness was the main factor that motivates students in using internet health information resources.

Item Type: Chapter In Book
Keyword: Business & management , business science reference , marketing
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering
Depositing User: NORAINI LABUK -
Date Deposited: 25 May 2018 10:11
Last Modified: 25 May 2018 10:11

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