Rizal Hamid and Soffri Yussof and Hanudin Amin and Ku Chen-Jung (2018) EWOM towards Homestays Lodging: Extending the Information System Success Model. Journal of Hospitality and Tourism Technology, 9 (1). ISSN 1757-9880
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Abstract
Purpose: Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging. Design/methodology/approach: The study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia. Findings: Results indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction. Research limitations/implications: This study contains three limitations that provide direction for future studies. The details are provided. Practical implications: The results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty. Originality/value: The study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia.
| Item Type: | Article |
|---|---|
| Keyword: | Satisfaction, Malaysia, eWOM,Information quality, Homestays |
| Subjects: | H Social Sciences > HA Statistics |
| Department: | FACULTY > Labuan Faculty of International Finance |
| Depositing User: | OTHMAN HJ RAWI - |
| Date Deposited: | 24 Jun 2019 08:29 |
| Last Modified: | 24 Jun 2019 08:29 |
| URI: | https://eprints.ums.edu.my/id/eprint/22292 |
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