The bumiputera-owned small and medium enterprises’ mitigation on the deadly Covid-19

Charlie Albert Lasuin and Azizah Omar (2020) The bumiputera-owned small and medium enterprises’ mitigation on the deadly Covid-19.

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Abstract

In the dawn of the coming year 2020, the world stepping gracefully into the utmost disaster and crisis that meticulously change human behaviour 360 degree on a global scale. The emerging of the deadly mysterious disease stirs peacefulness and creates the domino effect around the nations. Known as Coronavirus disease 2019 or COVID-19, this infectious disease caused by a novel coronavirus that hazardous to human respiratory system, sending the borderless possibility of death wreath warrant to them. COVID-19 is not only placing health systems under unprecedented pressure in saving human life, the pandemic also caused local and international economics as well as their businesses suffered to their death. The impacts of COVID-19 are unbearable as businesses seize their operation temporarily or completely dissolve, causing people to lost their job without steady income. In addition, the developments of physical effects of infection and the mental trauma creating stress, fear, confusion, lonely and anger among people because of self-isolation or social lockdown in their own homeland. In a nutshell, the disease also squeezed small and medium enterprises (SMEs) around the world, particularly in Malaysia into a dramatic consequence of losing their business sustainability and capability of competing in the red ocean market. Bumiputera-owned SMEs for instance, facing difficulties in maintaining their business livelihood during the pandemic lockdown and movement control order (MCO). This paper will accentuate the way of mitigation among Bumiputera-owned SMEs in Malaysia in facing COVID-19 as recommendation to elevate their economic life. On the other hand, the COVID-19 should serve as a wake-up call for everyone in heightening multilateral collaboration across communal conversion of shared dilemmas without looking the pandemic as rigorously belongs to the public health domain.

Item Type:	Proceedings
Keyword:	Bumiputera-owned SMEs , Mitigation , Sustainability , Capability , Digital Business , Social Media , Co-creation , COVID-19
Subjects:	H Social Sciences > HC Economic history and conditions H Social Sciences > HF Commerce
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	05 Jul 2021 17:24
Last Modified:	05 Jul 2021 17:24
URI:	https://eprints.ums.edu.my/id/eprint/27601

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