A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia

Tay Kai Xin and Chan, Jennifer Kim Lian (2013) A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia. TEAM Journal of Hospitality and Tourism, 10. pp. 17-31. ISSN 1823-4003

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Abstract

All aspects of sustainability have been widely discussed by researchers and tourism stakeholders for about three decades. The paper presents exploratory research that explores and identifies motivations of tour operators in responding to responsible rural tourism development as well as the challenges and barriers faced by tour operators. This paper also proposes a theoretical framework which is built upon the motivation factors using the push and pull theory to present the initiatives of tour operators in the practice of responsible tourism development in rural destinations.

Item Type:	Article
Uncontrolled Keywords:	Responsible Tourism Development , Tour Operators , Motivation , Challenges
Subjects:	G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
Divisions:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	22 Dec 2021 17:03
Last Modified:	22 Dec 2021 17:03
URI:	https://eprints.ums.edu.my/id/eprint/29136

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