Mok, Kim Man and Jainurin Justine (2005) Airasia in the Malaysian domestic airline market: empirical analysis of strategy. International Business & Economics Research Journal, 4. pp. 53-64. ISSN 1535-0754 (P-ISSN) , 2157-9393 (E-ISSN)
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Abstract
This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Michael Porter’s Five Forces Analysis. Secondly, the paper will provide a brief background of AirAsia and Malaysia Airlines. Thirdly, the paper will analyse the results of AirAsia’s strategy vis-à-vis operating and financial performance. Finally, the paper will conclude a summary of AirAsia’s achievement of the past and present and prospect for the future.
| Item Type: | Article |
|---|---|
| Keyword: | Airasia , Malaysia , Domestic Airline Market |
| Subjects: | H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE9761-9900 Air transportation. Airlines |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | SAFRUDIN BIN DARUN - |
| Date Deposited: | 22 Dec 2021 17:11 |
| Last Modified: | 22 Dec 2021 17:11 |
| URI: | https://eprints.ums.edu.my/id/eprint/29146 |
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