The impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia

Deewasnari Muddat and Sylvia Nabila Azwa Ambad and Rosmimah Mohd Roslin and Nelson Lajuni (2021) The impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. Journal of International Business, Economics and Entrepreneurship, 6. pp. 31-41. ISSN 2550-1429

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Abstract

This paper examines the impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. The paper adopts non-probability sampling, known as a purposive sampling method, in selecting business owners. A total of 600 surveys using self-conducted questionnaires structured on a 7-point Likert scale is distributed, and subsequently, 525 questionnaires are returned. The EAO dimensions assessed in the paper are risk willingness and opportunity recognition. Data collected are analysed using the SEM-PLS technique through the SmartPLS 3.3.2 software. The study found a positive effect of risk willingness and opportunity recognition on the business owners’ performance. Accordingly, this paper’s theoretical and practical implication supports some of the previous findings and arguments that EAO plays an essential role in influencing micro-business owners’ performance.

Item Type:	Article
Keyword:	Entrepreneurial attitude orientation , Micro-business owners , Risk willingness , Opportunity recognition
Subjects:	H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography > HB522-715 Income. Factor shares > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	26 Feb 2022 05:20
Last Modified:	26 Feb 2022 05:20
URI:	https://eprints.ums.edu.my/id/eprint/31701

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