Mohd Syamezie bin Rusdi and Nursyahfika binti Muhammad Yaman and Shufirahziana binti Takin and Mohd Fauzi Helmi and Caroline Geetha (2021) Factors That Influence Successful Online Business Among Students in Universiti Malaysia Sabah. Malaysian Journal of Business and Economics (MJBE), 8. pp. 27-42. ISSN 2289-6856 (P-ISSN) , 2289-8018 (E-ISSN)
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Abstract
The study aims to identify the factors that influence the success of online business among undergraduates from Universiti Malaysia Sabah. This exploratory study involved 30 students from the Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah. The students were chosen using the convenient sampling method. The research tool used was a questionnaire. The result was analyzed using descriptive as well as inferential methods. The result revealed that the knowledge of financial management, time management as well as marketing skills and usage of the mobile app was the factors that influence the success of the online business among the students.
| Item Type: | Article |
|---|---|
| Keyword: | Online business , Students , Success , Marketing skills , Financial management , Time management |
| Subjects: | H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business |
| Department: | FACULTY > Faculty of Business, Economics and Accounting |
| Depositing User: | SITI AZIZAH BINTI IDRIS - |
| Date Deposited: | 09 Jun 2022 11:32 |
| Last Modified: | 09 Jun 2022 11:32 |
| URI: | https://eprints.ums.edu.my/id/eprint/32729 |
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