The Borneo Post (2022) BTRC UMS rebranded with a new vision and mission.
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| Item Type: | Newspaper Cutting |
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| Uncontrolled Keywords: | The Faculty of Business, Economics and Accountancy (FBEA) of Universiti Malaysia Sabah relaunched the Borneo Tourism Research Centre (BTRC) , The rebranding exercise was undertaken by a team of researchers led by director of BTRC, Dr. Balvinder Kaur Kler, BTRC will strive to ensure destination communities benefit from tourism knowledge, The revised set of goals aim to guide research that has practical value for communities, industry, and policy, planning and management decisions, The centre has a new logo, vision and mission statements, Research focus areas include ecotourism, agritourism, rural tourism and several sub-niche markets, A fourth research area is regenerative tourism which could lead to recovery plans where all stakeholders in the tourism value chain assume a shared responsibility to preserve local assets and enable the destination to flourish in a meaningful way. |
| Subjects: | G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G200-336 History of discoveries, explorations, and travel |
| Depositing User: | ZAITUN BINTI MARJAN - |
| Date Deposited: | 01 Jun 2022 11:27 |
| Last Modified: | 01 Jun 2022 11:27 |
| URI: | https://eprints.ums.edu.my/id/eprint/32755 |
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