Consumers’ Behavioural Intention to Use E-wallet During the Pandemic of Covid-19: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT)

Sharinah Puasa and Tan, Jia Le and Haneffa Muchlis Gazali and Nurjeehan Ayub (2021) Consumers’ Behavioural Intention to Use E-wallet During the Pandemic of Covid-19: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT). Labuan Bulletin of International Business and Finance (LBIBF), 19. pp. 64-78. ISSN 1675-7262 (P-ISSN) , 2600-7894 (E-ISSN)

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Abstract

The new norm of living during the COVID-19 pandemic has changed the way consumers perceived e-wallet. This study aims to: (i) examine consumers’ behavioural intention level to use e-wallet during the COVID-19 pandemic; and (ii) applied the Unified Theory of Acceptance and Use of Technology (UTAUT) in investigating the factors influencing the behavioural intention to use e-wallet during the pandemic situation. A survey questionnaire was conducted through an online platform with consumers in Kuala Lumpur. The descriptive finding (n = 205) indicates a moderate to high level of consumers’ behavioural intention to use e-wallet during the pandemic. Statistical analysis found that Performance Expectancy (p < 1%), Effort Expectancy (p < 1%) and Facilitating Conditions (p < 10%) have significant positive relationships with consumers’ behavioural intention to use e-wallet during the pandemic. The results highlight the critical factors of behavioural intention to use e-wallet in which the Performance Expectancy, Effort Expectancy and Facilitating Conditions remain significant during the pandemic situation. Remarkably, the consumers' behavioural intention to use e-wallet is strongly influenced by Performance Expectancy compared to other variables. On the other hand, Social Influence is found insignificant in influencing the consumers’ behavioural intention to use e-wallet during the pandemic.

Item Type: Article
Keyword: E-wallet , Pandemic COVID-19 , UTAUT , Behavioural intention
Subjects: H Social Sciences > HB Economic theory. Demography > HB1-3840 Economic theory. Demography
R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA648.5-767 Epidemics. Epidemiology. Quarantine. Disinfection
Department: FACULTY > Labuan Faculty of International Finance
Depositing User: SITI AZIZAH BINTI IDRIS -
Date Deposited: 16 Jul 2022 09:58
Last Modified: 16 Jul 2022 09:58
URI: https://eprints.ums.edu.my/id/eprint/33206

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