Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia

Natasha Juliana and Suddin Lada and Brahim Chekima and Azaze @ Azizi Abdul Adis (2022) Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia. Sustainability, 14 (4628). pp. 1-13. ISSN 2071-1050

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URL: https://www.mdpi.com/2071-1050/14/8/4628/htm

Abstract

Household waste and the exploitation of the environment are among the alarming and unsustainable consumption patterns that are harmful to the ecosystem. Hence, this study aims to determine the factors influencing recycling behavior by extending the theory of planned behavior (TPB) to an analysis of how recycling practices are fostered among citizens and how sustainable development goals (SDG) are upheld. The extended TPB model includes moral norms, convenience, and the cost of recycling. A total of 170 responses were received via the purposive sampling technique. The research model was analyzed using the partial least square structural equation modeling technique (PLS-SEM). Results show that subjective norms, moral norms, convenience, and the cost to recycle positively influenced recycling behavior. Environmental awareness was found to heavily influence attitudes, but attitudes were not found to translate into behavior. This research provides significant insight and a better understanding of recycling behavior and adds new momentum to the growing literature. The implications of these findings are further discussed.

Item Type:	Article
Keyword:	Recycling behavior , Household waste , Extended theory of planned behavior , Structural equation modelling
Subjects:	T Technology > TD Environmental technology. Sanitary engineering > TD1-1066 Environmental technology. Sanitary engineering > TD783-812.5 Municipal refuse. Solid wastes
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	SAFRUDIN BIN DARUN -
Date Deposited:	29 Sep 2022 11:06
Last Modified:	29 Sep 2022 11:06
URI:	https://eprints.ums.edu.my/id/eprint/34201

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