No More Starving with Food Delivery Applications, But Why Should I?

Hasimi Sallehudin and Manad Ezziddin Taraf and Afifuddin Husairi Mat Jusoh@Hussain and Mohammad Ismail and Nur Azaliah Abu Bakar and Farashazillah Yahya and Rogis Baker and Ahmad Firdause Md Fadzil and Ruslee Nuh (2022) No More Starving with Food Delivery Applications, But Why Should I? Malaysian Journal of Consumer and Family Economics, 28. pp. 288-314. ISSN 1511-2802 (P-ISSN) , 2948-4189 (E-ISSN)

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Food delivery applications are rapidly expanding and have become popular and successful in many countries. However, this sector is still in its initial stage, particularly in developed and emerging markets. This research aims to evaluate factors that affect consumers’ intention to use food delivery applications in Malaysia. First, create customer encounters with food delivery by smartphone devices by introducing a diffusion of the innovation model. Five characteristics: relative advantage, compatibility, observability, complexity, and trialability, were used to assess consumer intention in food delivery applications. A total of 218 valid samples were obtained from Malaysian consumers. This research shows a positive influence on the intention. A five-attribute perception was used to determine the intention to use food delivery applications. Together, these results have a critical managerial impact on core players, for example, food delivery companies or restaurants. One of the main implications is that food delivery companies must make their applications easy to access, smooth, and enjoyable.

Item Type: Article
Keyword: Consumers , Diffusion of innovation , Intention , Mobile applications , Online food delivery service
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business
Department: FACULTY > Faculty of Computing and Informatics
Depositing User: SAFRUDIN BIN DARUN -
Date Deposited: 15 Nov 2022 08:58
Last Modified: 15 Nov 2022 08:58

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