Ridesharing utilization in Universiti Malaysia Sabah, influencing factors and impact towards sustainable transportation

Nur Qairunnisa Zakariah (2022) Ridesharing utilization in Universiti Malaysia Sabah, influencing factors and impact towards sustainable transportation. Universiti Malaysia Sabah. (Unpublished)

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Ridesharing has been linked to a variety of social, environmental, and behavioral benefits including reducing fuels and energy consumption, greenhouse gas (GHG), traffic related emissions, traffic congestion, travel cost and also decreasing the need for parking. Ridesharing users may utilize it to fulfill their entire journey for example from origin to destination or to enhance public transit, with the goal of bringing public transportation more into the sustainable transportation by reducing automobile usage and increasing vehicle occupancy. Numerous research on ridesharing generally have been conducted, however there has been less emphasis on explaining demographic and perception of ridesharing in colleges and universities mainly in Universiti Malaysia Sabah (UMS). The main objectives of this study are to identify the influencing factors that influence respondents’ decision to use ridesharing, to determine the problems that respondents experienced during ridesharing based on their perceptions and experiences and to identify respondents' ideas to improve or increase the ridesharing usage. The methodology used by the researcher is a quantitative questionnaire tool via google form with 377 respondents participating in this study. To analyze the quantitative data, the researcher employed several tests via SPSS and Microsoft Excel including descriptive statistics frequencies analysis, mean value comparison, Chi-Square test and Relative Index Important (RII). Based on the analysis, the researcher found that demographic characteristics have positive significant association with ridesharing utilization. The majority believed that ridesharing is faster, more comfortable, less expensive, safer, better for the environment, and provides convenient application. Respondents were most worried about a loss of privacy or independence during the ridesharing, a limitation of proper facilities, a lack of personal data security, and an unclear cost structure and timetable. These findings will be valuable to ridesharing service providers since they will be able to determine which factors have the least effect on customer experience.

Item Type: Academic Exercise
Keyword: Ridesharing , Universiti Malaysia Sabah , Sustainable , Transportation
Subjects: H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications
Department: FACULTY > Faculty of Engineering
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 09 Mar 2023 15:03
Last Modified: 09 Mar 2023 15:03
URI: https://eprints.ums.edu.my/id/eprint/35184

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