The uses and gratifications of tiktok among the teenagers in XTM, Beijing

Song Jiayu (2022) The uses and gratifications of tiktok among the teenagers in XTM, Beijing. Universiti Malaysia Sabah. (Unpublished)

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Abstract

Since the beginning of the 21st century, people's life is rich and colorful, the network is changing the way of life of human beings, new media gradually power and enter a high-speed development stage. The short video social platform has a strong Internet gene, and the user's behavior and demand for short video has changed greatly. "TIKTOK has grown to be the leader in the industry, not only with a large user base, but also with a good organizational structure and management standard. Based on the latest development of TIKTOK platform and the current usage pattern of users, this paper analyzes the behavior and needs satisfaction of teenagers using TIKTOK in Beijing XTM through questionnaire survey based on the theory of "usage and satisfaction". In order to evaluate the data based on the theory of "use and satisfaction", we concluded that the use of TIKTOK by XTM teenagers has become normal; TIKTOK has replaced the functions of other social apps to a certain extent; and the satisfaction of emotional motivation is an important motivation for using TIKTOK. In this way, we propose suggestions for improvement and development: retaining highly educated users; establishing a strong anti-addiction system; increasing the number of classified sections and exhibiting resources.

Item Type:	Academic Exercise
Keyword:	Tiktok , Use and gratification , Teenagers , Usage requirements , User satisfaction
Subjects:	H Social Sciences > HQ The family. Marriage. Woman > HQ1-2044 The Family. Marriage. Women > HQ503-1064 The family. Marriage. Home > HQ793-799.2 Youth. Adolescents. Teenagers
Department:	FACULTY > Faculty of Social Sciences and Humanities
Depositing User:	DG MASNIAH AHMAD -
Date Deposited:	10 Apr 2023 12:28
Last Modified:	10 Apr 2023 12:28
URI:	https://eprints.ums.edu.my/id/eprint/35340

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