Brenda Stacy Florence (2022) The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah. Universiti Malaysia Sabah. (Unpublished)
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Abstract
The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying the gratifications obtained by the adolescents in UMS are examined. This study was carried out in UMS with adolescents who used WhatsApp. A number of 375 adolescents took part in the survey. Respondents were chosen randomly in UMS. Data was collected using questionnaire adapted from “The Uses and Gratifications of WhatsApp among the Adolescents in University Malaysia Sabah”. Results revealed that respondents had various wants and needs in using WhatsApp. They possessed positive attitudes towards WhatsApp usage. Most of them had great experiences with WhatsApp. However, inaccessibility to Internet had slowed down their usage of WhatsApp. Finally, recommendations are made about using WhatsApp among adolescents in UMS.
| Item Type: | Academic Exercise |
|---|---|
| Keyword: | Uses and gratifications , WhatsApp , Wants and needs |
| Subjects: | H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications > HE9751-9756 Messenger service H Social Sciences > HQ The family. Marriage. Woman > HQ1-2044 The Family. Marriage. Women > HQ503-1064 The family. Marriage. Home > HQ793-799.2 Youth. Adolescents. Teenagers |
| Department: | FACULTY > Faculty of Social Sciences and Humanities |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 10 Apr 2023 12:30 |
| Last Modified: | 10 Apr 2023 12:30 |
| URI: | https://eprints.ums.edu.my/id/eprint/35344 |
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