Achievement and key success factors of regional tourism in Malaysia: an analysis from 2008-2020 era

Wan Suzita Wan Ibrahim and Habibah Ahmad and Fauzunnasirah Fazil and Mohamad Kazar Razali and Nor-Ina Kanyo and Kiki Rizki Makiya (2022) Achievement and key success factors of regional tourism in Malaysia: an analysis from 2008-2020 era. Journal of Pharmaceutical Negative Results, 13. pp. 5833-5850. ISSN 0976-9234 (P-ISSN) , 2229-7723 (E-ISSN)

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Regional tourism is one of the approaches often utilized to ensure a balance of economic growth, distribution of tourist flows and tourism development. In Malaysia, regional tourism can be traced date back to the third Malaysia Plan. However, with the economic development corridors taking place more will is argued provincial tourism achievement level in Malaysia. This article aims to analyze how regional tourism has been packaged by the tourism providers and regional tourism stakeholders such as ECER, NCER and the Iskandar Malaysia (IM) since 2008 until 2016 year. The research method was based on content analyzed in the late 2008 until 2016 year. The findings show that unpacking of the regional tourism images are due to another the commitment of the stakeholders in realizing their touristic assets, tourism attraction, regional capacity and local involvement in working closely with the states involved. While there are potential in regional tourism development, a strong image should be the key to cooperation among the stakeholders of the country’s regional development corridors.

Item Type: Article
Keyword: Regional Tourism, Image, Attraction, Stakeholders
Subjects: G Geography. Anthropology. Recreation > G Geography (General). Atlases. Maps > G1-922 Geography (General) > G149-180 Travel. Voyages and travels (General) > G154.9-155.8 Travel and state. Tourism
H Social Sciences > HC Economic history and conditions > HC10-1085 Economic history and conditions > HC94-1085 By region or country
Department: INSTITUTE > Borneo Institute for Indigenous Studies
Date Deposited: 11 May 2023 16:01
Last Modified: 11 May 2023 16:01

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