Travel confidence reviving tourism industry: is the Vaccination a solution?

Kai Xin Tay and Jennifer Kim Lian Chan (2023) Travel confidence reviving tourism industry: is the Vaccination a solution? Sustainability. pp. 1-15.

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URL: https://www.mdpi.com/2071-1050/15/5/4539

Abstract

Vaccination can play a decisive role in reducing travel risk and rebuilding travel confidence. Previous studies pointed out that travel desires moderate or influence vaccination intention, while this paper extends their studies to investigate the relationships between vaccine trust (VT), travel confidence after vaccination (TC), travel intention (TI) and travel behaviour (TB). The VT, TC, and TI clusters were insignificant towards travel behaviour, indicating that travel confidence triggers travel intention but did not reflect on behaviour. The binomial logit model disclosed that only travel confidence was statistically significant toward travel intention, whereby tourists who were more desirous of travelling would be 5.3 times greater in the high-TC cluster. This paper suggests that vaccination should not serve as the only solution for the early stage of tourism reboot, as vaccination can boost travel confidence but not the tourists’ behaviour..

Item Type:	Article
Keyword:	Vaccination ; Travel confident ; Travel intention ; Travel behaviour ; Restart tourism
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform R Medicine > RA Public aspects of medicine > RA1-1270 Public aspects of medicine > RA421-790.95 Public health. Hygiene. Preventive medicine > RA643-645 Disease (Communicable and noninfectious) and public health
Department:	FACULTY > Faculty of Business, Economics and Accounting
Depositing User:	ABDULLAH BIN SABUDIN -
Date Deposited:	16 Jun 2023 21:03
Last Modified:	16 Jun 2023 21:03
URI:	https://eprints.ums.edu.my/id/eprint/35649

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