Symbolism analysis using semiotic approach in Malaysian animated film

Imelda Ann Achin and Addley Bromeo Bianus (2022) Symbolism analysis using semiotic approach in Malaysian animated film. Gendang Alam, 12 (2). pp. 1-12. ISSN 2180-1738

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Abstract

This study examines the symbolism in first anthropomorphic Malaysian animated film, Seefood. It aims to analyse the symbolism of animal characters as a visual metaphor in the Malaysian animated film. This paper is based on research using the Semiotic Saussure Theory in analysing the data. This paper records that cultural factors and knowledge of myths, beliefs and social differences as key aspects of symbolism application can be applied into new media, especially in the field of animation. This makes the character easier to attract the attention of the audience due to the existence of understanding and coherence of social cultural representations that are synonymous in the audience.

Item Type:	Article
Keyword:	Seefood, Symbolism, Malaysian animated films, character
Subjects:	P Language and Literature > PN Literature (General) > PN1-6790 Literature (General) > PN1600-3307 Drama > PN1993-1999 Motion pictures > PN1997-1997.85 Plays, scenarios, etc.
Department:	FACULTY > Academy of Arts and Creative Technology
Depositing User:	SITI AZIZAH BINTI IDRIS -
Date Deposited:	14 Jul 2023 15:14
Last Modified:	14 Jul 2023 15:14
URI:	https://eprints.ums.edu.my/id/eprint/35862

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