Mohd. Nor Shahizan Ali and Zairul Anuar Mat Dawam and Nur Azlan Zainuddin and Neesa Ameera Mohamed Salim (2022) The receptions and social media actions on Malaysia political online documentary among Generation Z. e-Jurnal IPPTAR, 2 (1). pp. 1-12.
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Abstract
The rise of social media today is drastically changing the way information are being shared among the society. Social media has allowed the digital users to disseminate various issues including political issues. The aim of this study is to define the key receptions and social media actions among the Generation Z towards Malaysian political online documentary, ‘Kisah Tauke Mancis dan Minyak Tumpah’, an award winning documentary in Freedom Film Fest (FFF) 2011. A qualitative approach was carried out through focus group discussions with 21 informants in Malaysia to collectively analyse the key receptions and social media actions. The focus group discussion was based on two key factors i) internal (Narrative, Visual Images and Themes) and ii) external (The Internet, and Media Ethics). Findings revealed that the internal factors are significantly relevant in defining the receptions of the users in comparison to external factors which influenced the social media actions.
| Item Type: | Article |
|---|---|
| Keyword: | Online documentary, Visual communication, Online youth community, Political issue, Focus group discussion, Social sharing, Social media action |
| Subjects: | H Social Sciences > HM Sociology (General) > HM(1)-1281 Sociology > HM711-806 Groups and organizations |
| Department: | FACULTY > Academy of Arts and Creative Technology |
| Depositing User: | DG MASNIAH AHMAD - |
| Date Deposited: | 14 Sep 2023 09:59 |
| Last Modified: | 14 Sep 2023 09:59 |
| URI: | https://eprints.ums.edu.my/id/eprint/36789 |
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