Micro-entrepreneurs’ competency in Malaysia: Roles of self efficacy

Wee, Melissa and Nuralina Bustamam and Mohd Zaki Sadik and Noraznira Abd Razak and Najihah Hanisah Marmaya and Juan Rizal Sa’ari (2022) Micro-entrepreneurs’ competency in Malaysia: Roles of self efficacy. International Journal of Academic Research in Business and Social Sciences, 12 (12). pp. 215-222. ISSN 2222-6990

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The research is to identify the roles of self-efficacy that influence micro-entrepreneur’s competency in Malaysia. This study investigates the relationship between marketing, innovation, management and risk-taking towards micro-entrepreneur’s competency. Causal research and a non-probability sampling were applied, specifically judgmental purposive sampling. Primary data was collected through questionnaires that have been distributed among micro-entrepreneurs in Malaysia. 100 respondents were derived from this study by using Statistical Package for Social Science (SPSS). Management and risk-taking were found to be significantly positive meanwhile marketing and innovation were found trivial for this study. This research sees the importance of emphasizing on the elements of management and risktaking in order to enhance the competency of micro-entrepreneur in Malaysia.

Item Type: Article
Keyword: Micro-entrepreneur, Marketing, Innovation, Management, Risk-taking, Micro entrepreneurs’ Competency, Self-efficacy
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce > HF5001-6182 Business > HF5546-5548.6 Office management
Department: FACULTY > Faculty of Business, Economics and Accounting
Depositing User: DG MASNIAH AHMAD -
Date Deposited: 29 Nov 2023 10:17
Last Modified: 29 Nov 2023 10:17
URI: https://eprints.ums.edu.my/id/eprint/37699

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